The BAU Information Talks—the highlight in the press campaign for BAU 2017—took place on October 13 and 14, 2016.
The focus was on the conversations taking place at the tables in Hall B0 at the ICM – Internationales Congress Center München. 174 companies from 10 countries came along to this event, to talk to 170 trade journalists from 30 countries about their upcoming presentations at BAU 2017. This record number of participants demonstrates the success of these Information Talks. Functioning as a kind of „show before the show”, the talks supply the media with a wide range of information and material to use in their reporting. Strong interest in the BAU Information Talks is always guaranteed.
The Information Talks were officially opened, as always, with an International Press Conference in the ICM. Dr. Reinhard Pfeiffer, Deputy-CEO of Messe München, and BAU Exhibition Director Mirko Arend together gave an impressive PowerPoint presentation about BAU 2017. Dieter Schäfer, Chairman of the Advisory Board of BAU and Chairman of the Board of Management, Deutsche Steinzeug Cremer & Breuer AG, emphasized the importance of BAU for the exhibiting industry, and Erich Gluch, an expert on the building industry from the Munich-based ifo Institute for Economic Research, reported on the current positive situation in the building industry and the outlook for the coming years.
There was of course also time for a little relaxation and celebration. On Thursday evening the exhibitors and the journalists met up at UpsideEast, an event location high above the rooftops of Munich. Here they enjoyed tempting delicacies from the flying buffet and a fantastic view of the city lit up at night. Once again the evening event at the BAU Information Talks lived up to its considerable reputation—as an opportunity for a different kind of networking.