As a partner looks back with pride on the success of the team, during this international bicycle racing highlight of the year
The international ambition of Renson – a trendsetter in ventilation, sun protection fabric and terrace covering- also expresses itself in its partnership with Team Sunweb, a German team with a strong international tendency disposition, which has now also been successful in the most famous bicycling competition of the year. Renson is therefore looking back with satisfaction on a successful Tour.
“As a partner of Team Sunweb, we are especially proud of what the team achieved during the Tour de France that has just ended,” says Paul Renson with great pride. After a victory in the Giro with Tom Dumoulin, this is another strong example of top sports performances and teamwork, two values that we place great value on at Renson. Furthermore, top sports performance is closely linked to healthy and comfortable living, which is something that we are striving for with our solutions in the area of ventilation, sun protection fabric and terrace covering.”
“Renson invests strongly in internationalization and that pays off. From the Belgian trendsetter with its headquarters in Waregem, we are slowly growing into a world player in the area of ventilation, sun protection fabric and terrace covering.
That we are partner of an international world tour cycling team fits in perfectly with that vision,” Paul Renson continues explaining. “Each year the Tour de France is, after all, the most important and most prestigious competition in the world of international cycling, which is why, as a partner of Team Sunweb, it is an additional advantage for us that the team has been able to achieve such fantastic results here. From the many reactions that I get,I also notice personally that this feeling exists among the people. Our name is getting increasing mention because of this fine performance.”
“Sponsoring sports is an important part of our marketing strategy. In this way, Renson quickly achieves greater name recognition with a broad public. In addition, bicycle racing is currently getting increasingly international, which means that we reach more people on a worldwide basis, whom we can make aware of how important healthy living is and how we contribute to this.”